We fought sameness by...redefining the impact of a wish.
redefining the impact of a wish.
Make-A-Wish
Wishes Are Medicine
Patients who had a wish fulfilled were 2.5 times less likely to have an unplanned hospital visit and 1.9 times less likely to use the emergency department. At the heart of the campaign is a powerful message delivered by sick children themselves: wishes are not just a nice-to-have; they’re an essential part of treatment.
office
- Toronto
discipline
- Advertising
services
- Brand Platform
- Integrated
- Innovation
[Wishes] are a powerful part of a child’s treatment journey, bringing both children and their families strength, hope, and resilience.
Meaghan Stovel McKnight, Chief Executive Officer, Make-A-Wish Canada