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We fight sameness

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At Zulu Alpha Kilo, we fight sameness. It’s not just our creative mission, it’s why we exist. We believe boring is expensive. When your brand is truly distinct, real people recognize, remember, and choose you over the competition. There’s no greater risk than putting work into the world that’s more of the same.

Still from video. Girl looking in a mirror. Text overlay says Girls are so much more than just beautiful.

Dove Change The Compliment

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Selected Works

Young girl with long hair in a blue shirt, looking calmly at the camera. The text “#ChangeTheCompliment” is overlaid, promoting positive change.
nyc
clientDoveChange The Compliment
AdvertisingFor generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell her that she’s also kind and clever or strong and creative, we can accidentally send the message that how she looks is the only thing that defines her worth. Dove launched the #ChangeTheCompliment campaign to reimagine how we talk to, and about, young girls.view case study
nyc
clientThe New York TimesThe Mannings
AdvertisingIn this campaign, Eli Manning faces his biggest dilemma yet: choosing which three family members, or friends, will make his New York Times family subscription. What emerges is classic Manning humor, sibling discourse, and family banter that feels authentically chaotic. view case study
Stonefire Speedway logo
tor
clientStonefireStonefire Speedway
AdvertisingStonefire Speedway is the first unofficial track in your favorite kart-racing game. Twitch streamers, and naan fans everywhere, raced through the Stonefire Speedway circuit to collect naan as fast as they could for a chance to win free naan for a year. view case study
A person in a suit stands on a rock, overlooking a vast glacier flanked by mountains under a partly cloudy sky
van
clientDestination BCLet the Outside In
AdvertisingModern media has increasingly replaced green landscapes with green screens, letting nature slip away from our culture, and our minds. So we showed travelers how British Columbia’s natural wonder is a way for them to truly reconnect with the world. view case study
Young girl with long hair in a blue shirt, looking calmly at the camera. The text “#ChangeTheCompliment” is overlaid, promoting positive change.
nyc
clientDoveChange The Compliment
AdvertisingFor generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell her that she’s also kind and clever or strong and creative, we can accidentally send the message that how she looks is the only thing that defines her worth. Dove launched the #ChangeTheCompliment campaign to reimagine how we talk to, and about, young girls.view case study
nyc
clientThe New York TimesThe Mannings
AdvertisingIn this campaign, Eli Manning faces his biggest dilemma yet: choosing which three family members, or friends, will make his New York Times family subscription. What emerges is classic Manning humor, sibling discourse, and family banter that feels authentically chaotic. view case study
Stonefire Speedway logo
tor
clientStonefireStonefire Speedway
AdvertisingStonefire Speedway is the first unofficial track in your favorite kart-racing game. Twitch streamers, and naan fans everywhere, raced through the Stonefire Speedway circuit to collect naan as fast as they could for a chance to win free naan for a year. view case study
A person in a suit stands on a rock, overlooking a vast glacier flanked by mountains under a partly cloudy sky
van
clientDestination BCLet the Outside In
AdvertisingModern media has increasingly replaced green landscapes with green screens, letting nature slip away from our culture, and our minds. So we showed travelers how British Columbia’s natural wonder is a way for them to truly reconnect with the world. view case study

Z·A·K News

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Awards

Z·A·K Takes Three Big Wins at Campaign Canada AOY

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Z·A·K NY Named Ad Age A-List Standout Agency

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Awards

Meghan Mullen Named Ad Age Leading Women Honoree

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Awards

Want to fight sameness together?

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300 Kent Avenue, Suite 806

Brooklyn, NY 11249 United States

nyc
+1 934 888 9858connect with us

240 Logan Ave

Toronto, ON M4M 2N3 Canada

tor
+1 416 777 9858connect with us

22 E 5th Ave, #400

Vancouver, BC V5T 1G8 Canada

van
+1 604 395 9858connect with us