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New York

New York pigeon eating pizza

Our first office outside of Canada, Z·A·K NY was established in 2022 and merges creative and strategic thinking at the highest of levels. Our independent spirit is as ingrained in us as the city we call home. Because in the city that never sleeps, we believe creativity, too, should never rest.

A busy city street with people walking around in Williamsburg Brooklyn

Selected Works

Young girl with long hair in a blue shirt, looking calmly at the camera. The text "#ChangeTheCompliment" is overlaid, promoting positive change.nyc
clientDoveChange The Compliment
AdvertisingFor generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell her that she’s also kind and clever or strong and creative, we can accidentally send the message that how she looks is the only thing that defines her worth. Dove launched the #ChangeTheCompliment campaign to reimagine how we talk to, and about, young girls.view case study
nyc
clientThe New York TimesThe Mannings
AdvertisingIn this campaign, Eli Manning faces his biggest dilemma yet: choosing which three family members, or friends, will make his New York Times family subscription. What emerges is classic Manning humor, sibling discourse, and family banter that feels authentically chaotic. view case study
A photo of a man shaving his face in the bathroom mirror. nyc
clientHarry'sMan, That Feels Good
AdvertisingTelling it straight has been in Harry’s DNA from day one, so it only made sense that the campaign went to hilarious lengths to explain what Harry’s can and cannot do. Great products and a surprisingly affordable price? Check. Make you a rugged man, give you a bad-boy aura, turn you into become a whole new man? There are like at least 17 somewhat dodgy steps needed.view case study
nyc
clientStreet LabSplash Spots
DesignWhen the temperature soars, New Yorkers open fire hydrants for relief. A standard hydrant releases over 7200 gallons of water per day. Splash Spots are four distinct hydrant caps each designed to maximize joy while minimizing water waste. view case study
Young girl with long hair in a blue shirt, looking calmly at the camera. The text "#ChangeTheCompliment" is overlaid, promoting positive change.nyc
clientDoveChange The Compliment
AdvertisingFor generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell her that she’s also kind and clever or strong and creative, we can accidentally send the message that how she looks is the only thing that defines her worth. Dove launched the #ChangeTheCompliment campaign to reimagine how we talk to, and about, young girls.view case study
nyc
clientThe New York TimesThe Mannings
AdvertisingIn this campaign, Eli Manning faces his biggest dilemma yet: choosing which three family members, or friends, will make his New York Times family subscription. What emerges is classic Manning humor, sibling discourse, and family banter that feels authentically chaotic. view case study
A photo of a man shaving his face in the bathroom mirror. nyc
clientHarry'sMan, That Feels Good
AdvertisingTelling it straight has been in Harry’s DNA from day one, so it only made sense that the campaign went to hilarious lengths to explain what Harry’s can and cannot do. Great products and a surprisingly affordable price? Check. Make you a rugged man, give you a bad-boy aura, turn you into become a whole new man? There are like at least 17 somewhat dodgy steps needed.view case study
nyc
clientStreet LabSplash Spots
DesignWhen the temperature soars, New Yorkers open fire hydrants for relief. A standard hydrant releases over 7200 gallons of water per day. Splash Spots are four distinct hydrant caps each designed to maximize joy while minimizing water waste. view case study

Location

300 Kent Avenue, Suite 806Brooklyn, NY11249