We fought sameness by...creating an immersive car wash to sell a destination.
creating an immersive car wash to sell a destination.
Destination BC
The Wilderness Autowasche
Using 3D projections and advanced sensory technology, we created the first-ever immersive car wash experience in Germany, encouraging German travelers to visit Canada and experience the wonders of British Columbia.
officeVancouver
discipline
- Advertising
services
- Content
- Digital
- Data-Driven Design
- Experience
- Innovation
“We needed to ensure the one-of-a-kind immersive car wash experience felt authentic and true to Northern BC. So, we made sure that every inch of the car wash and every creative touchpoint was thought through to deliver a once-in-a-lifetime experience.” Dean Lee, Executive Creative Director, Zulu Alpha Kilo
