We fought sameness by...Reimagining the same old city fire hydrants.
Reimagining the same old city fire hydrants.
Street Lab
Splash Spots
When the temperature soars, New Yorkers open fire hydrants for relief. A standard hydrant releases over 7200 gallons of water per day. Splash Spots are four distinct hydrant caps each designed to maximize joy while minimizing water waste.
officeNew York
discipline
- Design
services
- Brand Platform
- Content
- Digital
- Integrated
- Innovation
- Naming
- Product Design
“The opening of hydrants during the hottest months of the summer is a New York City tradition. Our goal is to make the experience both more fun and more water efficient.” Tim Gordon, Partner & CCO, Zulu Alpha Kilo NY.