We fought sameness by...
Putting a show-stopping musical number in a travel ad.

Melissa McCarthy stands on a balcony overlooking a stunning ocean view, smiling as she touches her hair.

Booking.com

Somewhere, Anywhere

Post-pandemic, people were ready to go “somewhere, anywhere.” And with millions of options on Booking.com, Melissa McCarthy put travel back in the spotlight by singing, dancing, and dazzling her way through vacation rentals, hotels, and a whirlwind of wigs.

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"The incomparably talented Melissa McCarthy truly helped bring the creative to life with the message that we hope will resonate with Americans - the best way to book your stay in the U.S. is through Booking.com." Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com