We fought sameness by...Speaking to seniors with senior-rated jokes.
Speaking to seniors with senior-rated jokes.
HomeEquity Bank
Retire in the Home You Love
To demonstrate how HomeEquity Bank empowers retirees to stay in the home they love, this campaign shows seniors taking control of the narrative and fending off anyone who tries to get them to leave.
officeToronto
discipline
- Advertising
services
- Brand Platform
- Integrated
- OLV
Video here
Video here
“This campaign reinforces the true value of your home, while continuing to empower retirees. The work draws from true insights and scenarios that this audience routinely face. No one should be pressured to sell their home. Especially those in retirement.” Zak Mroueh, Creative Chairman & Founder, Zulu Alpha Kilo
