We fought sameness by...Turning a can of beer into a guitar.
Turning a can of beer into a guitar.
SingleCut
Notes IPA
We designed 4-packs of Notes IPA that feature basic chords and finger positions printed on the cans, along with Snapchat codes that unlock demos and AR lessons, making it the first beer to teach guitar.
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“Notes IPA is the purest distillation of what the SingleCut brand is all about: craft beer and rock ’n’ roll. Even if you’ve never touched a guitar before or you’re one of the all-time greats, this beer speaks to the guitar hero in all of us.” Zak Mroueh, Creative Chairman & Founder
