We fought sameness by...Using technology to be inclusive.
Using technology to be inclusive.
Sephora
Illumination
Many struggle to find makeup for their skin tone. Sephora’s Colour iQ shade-matching tool was created to address that gap. Based on their belief that beauty thrives in diversity, we created a campaign and interactive installation celebrating the unique beauty of individual Canadians.
officeToronto
discipline
- Advertising
- Design
services
- Digital
- Data Driven Design
- Experience
- Integrated
- Innovation
- Promo
“Our clients love to touch, feel, play and discover in our stores. We took inspiration from this core of our brand to engage the senses through an immersive installation and connect with consumers on a different level." Allison Litzinger, Senior Vice President of Marketing, Sephora
