We fought sameness by...Creating a fake reality show for a very real problem.
Creating a fake reality show for a very real problem.
Gas Leaks
Hot & Toxic
To shed light on the dangers of “natural” gas, we released the newest, most explosive show where one unsuspecting homeowner with a “natural” gas hookup is forced to live with 21 of the hottest, most toxic housemates imaginable. The toxic reality of “natural” gas, now airing. . . in your home.
officeNew York
discipline
- Advertising
services
- Brand Platform
- Brand Transformation
- Content
- Integrated
- Media
- Social
"There are so many serious issues that it’s easy to become desensitized to them. Humor felt like the smartest creative way in—we wanted to educate people on the dangers of ‘natural’ gas without making them feel bad about it." Tim Gordon, Partner & Chief Creative Officer, Zulu Alpha Kilo NY
