We fought sameness by...Pitting a literal goat against a G.O.A.T.
Pitting a literal goat against a G.O.A.T.
Subaru
G.O.O.A.T
To launch Subaru’s flagship vehicle, we altered the sports acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time).
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“We operate in a very competitive environment where the expectation for new vehicles are that they perform and handle everything Canada has to throw at it. For the launch of the new 2020 Subaru Outback, we knew it had to be disruptive and talk-worthy.” Ted Lalka, Vice President, Marketing & Product Management, Subaru
