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We fought sameness by...
Slicing through inflation with a slice of pizza.

Image featuring a pizza-shaped lock advertising Pizza Pizza's Fixed-Rate Pizza.
Pizza Pizza

Fixed Rate Pizza

To battle rising prices in our everyday lives, we introduced Fixed-Rate Pizza. Pizza lovers can lock in any XL 4-topping pizza at a fixed price for a 1-year term–because nobody should be priced out of pizza.

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“Pizza Pizza is in a unique position to be real with Canadians, but in a way that shows we don’t take ourselves too seriously. Fixed-Rate Pizza’s cultural relevance makes it the perfect jumping-off point for the new brand platform." Brian Murray, CCO Zulu Alpha Kilo

Want to fight sameness together?

let's dig in.