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We fought sameness by...
Putting an ad campaign into children’s hands.

A young girl looking at a Goldfish 'Feed Your Imagination' billboard featuring children’s art.
Campbells

Feed Imagination

For Campbell's Goldfish, we asked kids to share their drawings and stories at feedimagination.ca for a chance to see them brought to life in various media, from outdoor to digital.

officeToronto
discipline
  • Advertising
services
  • Brand Platform
  • Integrated
A billboard on the side of a building featuring a child's drawing of goldfish crackers swimming above rolling green hills.

“When many Canadians faced lockdown restrictions, bringing kids’ imaginations to the forefront delivered some much needed joy and inspiration to help unlock the next generation’s unlimited potential that comes when they open up their own imagination." Paloma Bentes, Marketing Director at Campbell Canada

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