We fought sameness by...Diving below the surface to develop a new brand.
Diving below the surface to develop a new brand.
Hullo
Branding Identity
In Vancouver BC, ferries have been slow, overcrowded and inconvenient. The Vancouver Island Ferry Company (VIFC) changed that with a new high-speed ferry service. We christened it “hullo”—a playful combination of “hello” and the hull of a boat.
officeVancouver
discipline
- Design
services
- Brand Identity System
- Brand Transformation
- Naming
- Product & Service Launch
“Establishing a brand from its purpose and foundational identity through to conceptualizing the name, personality and experience is at the core of what we love to do for our partners.” Stephanie Yung, Chief Design Officer, Zulu Alpha Kilo
