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We fought sameness by...
Hiring actors to play Tina Fey. And also Tina Fey.

Tina Fey sitting in a soft outdoor chair while holding a phone in her hand.
Booking.com

Book Whoever You Want to Be

People become different versions of themselves when traveling, and to show this, Tina Fey became “all the Tinas she could be.” From Rustic Tina (sasquatch in glasses) to Wild Tina (Glenn Close in a wig on a horse), our big game spot for Booking.com proved that you can truly book whoever you want to be.

officeNew York
discipline
  • Advertising
services
  • Brand Platform
  • Integrated
  • Social

"Booking.com is on a mission to make it easier for everyone to experience the world. This year's Booking.yeah campaign shows that travelers can book whoever they want to be with a wide range of unique places to stay across the U.S. and the globe." Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com

Want to fight sameness together?

let's dig in.