We fought sameness by...proving that art viewing isn’t just visual, it’s physiological.
proving that art viewing isn’t just visual, it’s physiological.
AGO
Art Rate Monitor
AGO’s ‘Art Rate Monitor’ radically transformed the gallery viewing experience with a custom heart rate monitor that tracks your heart’s response to art and outputs a personal summary of preferences and observations based on the data collected.
officeToronto
discipline
- Design
services
- Digital
- Data Driven Design
- Innovation
- Production
- Technology
“The Art Rate Monitor is an exciting way to expand the meaning of an art gallery visit. We wanted to give people a sense of connectedness to the AGO, to make each visit feel personal because everyone experiences art differently." Jenny Glover, Chief Creative Officer at Zulu Alpha Kilo
